Why, when, and where to incorporate — and how to choose the right state and name.
Why Incorporate?
Would you walk outside in freezing snow without clothes? No. So why operate as an SP or GP? Every business owner needs personal liability protection.
When to Incorporate
A business's first order of business should be to incorporate. You never know when an angry supplier or sue-happy client will slap your company with a lawsuit.
The Rob & Joey Story
Joey and Rob named their pottery "R&J Enterprises" and formed a General Partnership to save money. Before making a single dime, they were hit with a lawsuit from a company that owned the patent to "R&J's Masterpiece." They hadn't done due diligence on the name and were forced to shut down before they even opened.
Where to Incorporate
Two issues to weigh:
For closely held corporations doing business primarily in one state, a local incorporation is typically preferable. For establishing corporate credit, incorporate in your home state where you're headquartered — banks prefer in-state corporations.
Why Nevada
Why Wyoming
Why Delaware
More than half a million business entities have their legal home in Delaware, including 50%+ of U.S. publicly-traded companies and 58% of the Fortune 500.
If your goal is to eventually take your company public, incorporate in Delaware.
Selecting the Right Name
Your corporation is a new "person" — choose its name carefully, as you would for a child.
Naming Checklist
Avoid naming it after yourself or family members if privacy matters. Choose neutral names that don't limit you — "XYZ Enterprises Inc." rather than "Larry's Typing Service." Catchy names that stick in people's heads work best for marketing.
Foreign Corporations
A corporation conducting business in one state when incorporated in another is a "foreign corporation." You must register/qualify in each state where you do business. Penalties for not qualifying include fines, denial of contract enforcement rights, and personal liability for officers.
Which entity type fits your business stage? What's stopping you from incorporating?