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Incorporating: Where & How

Why, when, and where to incorporate — and how to choose the right state and name.

Why Incorporate?

Would you walk outside in freezing snow without clothes? No. So why operate as an SP or GP? Every business owner needs personal liability protection.

  • Personal liability protection for personal assets
  • Many tax advantages — lowers tax liability
  • Perpetual life — not affected by death/bankruptcy of a shareholder
  • Professional image for public and investors
  • Can buy at wholesale, saving thousands
  • Can offer stock to the public — raising capital you don't pay back
  • 50,000 new lawsuits filed every week

When to Incorporate

A business's first order of business should be to incorporate. You never know when an angry supplier or sue-happy client will slap your company with a lawsuit.

The Rob & Joey Story

Joey and Rob named their pottery "R&J Enterprises" and formed a General Partnership to save money. Before making a single dime, they were hit with a lawsuit from a company that owned the patent to "R&J's Masterpiece." They hadn't done due diligence on the name and were forced to shut down before they even opened.

Where to Incorporate

Two issues to weigh:

  1. Dollars-and-cents analysis: costs of incorporating in-state vs. qualifying as a foreign corporation
  2. Advantages/disadvantages of each state's corporate laws and tax structure

For closely held corporations doing business primarily in one state, a local incorporation is typically preferable. For establishing corporate credit, incorporate in your home state where you're headquartered — banks prefer in-state corporations.

Why Nevada

  • No state income tax on individuals or corporations
  • No franchise taxes, capital stock taxes, inventory taxes, or taxes on corporate shares
  • Case law prevents easy piercing of the corporate veil
  • Stockholders are not public record; no IRS information sharing
  • Only one person needed to form; no minimum capital required
  • Meetings can be held anywhere in the world
  • Nominee officers allowed for privacy

Why Wyoming

  • Unlimited ability to issue stock — no limits on authorized shares
  • One person can fill all corporate positions
  • Privacy — no shareholder names filed with state
  • Minimal restrictions and corporate formalities
  • Low annual fees — $50 minimum, $200 per $1M of in-state assets
  • Officers/directors not responsible for corporate debts
  • No minimum capitalization required
  • Lifetime proxies (other states require renewal every 6-7 years)
  • No personal/corporate income tax, inventory tax, franchise tax, or gross receipts tax
  • Lower startup costs, no Nevada "stigma"

Why Delaware

More than half a million business entities have their legal home in Delaware, including 50%+ of U.S. publicly-traded companies and 58% of the Fortune 500.

  • Low cost incorporation fees
  • No state corporation income tax for DE corps not operating in DE
  • No name/address disclosure for initial board
  • One person may hold all offices
  • Claims heard by the highly-respected Court of Chancery
  • Can form without going to Delaware

If your goal is to eventually take your company public, incorporate in Delaware.

Selecting the Right Name

Your corporation is a new "person" — choose its name carefully, as you would for a child.

Naming Checklist

  1. Do a name check to see if available
  2. Verify with Secretary of State / Dept of Commerce
  3. Check if domain name is available online
  4. Check US Patent and Trademark Office
  5. File a trademark on the name/logo
  6. Make sure it's easy to pronounce

Avoid naming it after yourself or family members if privacy matters. Choose neutral names that don't limit you — "XYZ Enterprises Inc." rather than "Larry's Typing Service." Catchy names that stick in people's heads work best for marketing.

Foreign Corporations

A corporation conducting business in one state when incorporated in another is a "foreign corporation." You must register/qualify in each state where you do business. Penalties for not qualifying include fines, denial of contract enforcement rights, and personal liability for officers.

Reflect

Which entity type fits your business stage? What's stopping you from incorporating?